Here, I’ll try to summarize some of my thoughts on how changes in the business environment are influencing a more independent workforce and businesses seeking new sources of talent. My thinking has been influenced by my own research and study of work within the organizational sciences during the past several years. While what I discuss here is likely over-simplified, the implications are hard to dispute.
As depicted in the figure below, changes in the business environment—for example, globalization, advances in information technology, and increasing competition—are driving a number of changes. First of all, these changes are driving businesses to make their workforces more flexible.
Flexible employment contracts refers to the reality that organizations are increasingly turning to part-time, temporary, and contract arrangements with employees. This is a drastic departure from long-held beliefs and expectations surrounding employment, such as lifelong work with a single employer and relatively stable job security. As such, college graduates today will have much more varied, self-managed careers than those of their parents and grandparents.
The independently managed career is becoming and will be a norm, particularly among professional “knowledge” workers. People will continually need to be on the lookout for new opportunities while demonstrating their worth to their current employers.
One the employee side, this means that people will need to manage their own personal brand and sell their services. Career success will depend upon people being able to showcase their talents and accomplishments, via the Web, and use their online social networks to find new opportunities.
On the business side, independently managed careers will likely influence businesses to seek new ways to access talent. They, like individual employees, will depend upon the Web and social networks to find talent. Furthermore, firms will likely be look outside of their own organizational boundaries for solutions as a way to maintain a fresh approach toward innovation.
Finally, as depicted in the figure, the arrows between “changes in the business environment” and both “personal branding and selling” and “businesses seeking new talent sources” are double-headed. That’s because those latter changes are likely to influence new changes in the business environment, creating a cycle of sorts.
Directly related to these changes, we see the Whinot platform as filling a niche, as depicted in the figure below.
This post also appears at The Whinot Blog.
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